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2024 Startups 100 | Social Impression shortlist and award winner

2024 Startups 100 | Social Impression shortlist and award winner 

The tides of enterprise are altering. Greater than ever earlier than, we’re seeing companies being pushed by mission statements and company beliefs than by revenue objectives.

Not that pursuing social impression is all about philanthropy. Turning into a purpose-led firm additionally opens up avenues for model development and growth, as extra folks search out corporations to purchase from or work for that align with their values.

That’s the place our Social Impression award is available in. The trophy celebrates the highest companies on this yr’s Startups 100 utilizing revolutionary concepts to deal with the urgent challenges of contemporary society – doing good by their communities, and their stakeholders.

Alongside skilled visitor choose, Karen Lynch, we’ve shortlisted 5 startups showcasing a transparent dedication to positivity by their enterprise mannequin. Learn on to seek out out extra about these do-gooders, in addition to who took the Social Impression crown for 2024.

Introducing Startups 100 visitor choose, Karen Lynch MBE

Karen’s private mission is to encourage others that there’s ‘a greater and kinder technique to do enterprise’. Below her management as CEO of Belu Water, she helped remodel the lives of over 334,000 folks by the corporate’s partnership with WaterAid. She is at the moment the founding father of Knowledgeable Impression Audio system, CEO of Knowledgeable Impression Mentoring, and Vice Chair of Social Enterprise UK.

WINNER – Critical Tissues

2024 Startups 100 | Winner of the Social Impression award

In recognition of the startup which is placing function forward of revenue, with proof of a dedication to creating the world a greater place with its enterprise mannequin.

Study extra about Critical Tissues

Drained of bathroom roll’s boring popularity? Critical Tissues is shaking issues up with paper that is not simply eco-friendly but in addition socially acutely aware. Alongside promoting 100% recycled, UK-made, plastic-free, and carbon impartial, the model’s spectacular social impression credentials stem from its tree planting coverage, the place a tree is planted for each roll bought.

Thus far, Critical Tissues has planted over 1.7 million bushes, serving to to regenerate forests and fight local weather change. And that is not all – their tree-planting program has additionally created over 180,000 days of employment in among the world’s poorest communities throughout Europe, Asia, Africa, Central and South America.

However Critical Tissues is not simply making a distinction for the planet and the communities it really works with; it is also making a splash within the enterprise world. Having already earned a spot on Ocado’s coveted cabinets, the model lately partnered with Bunzi for nationwide distribution and a assured annual income, signalling that (in contrast to its plastic-free product) it will likely be round for a very long time.

What did Karen Lynch should say?

“This can be a heart-warming story of some sensible pondering and fast paced in COVID occasions,” Lynch praises. “Critical Tissues is a enterprise mannequin that has not messed round with diving in to disrupt an already aggressive market with the very best credentials on all fronts – value, high quality, and impression.”


HACE gives a toddler labour index powered by AI, empowering traders to dilligently monitor provide chains for significant change. Founder Eleanor Harry began the corporate after working for a decade throughout provide chains together with cotton, fishing and ready-made clothes. She rapidly realised that corporations have little visibility into their international provide chains, creating blind spots for threat of kid labour.

In reply, Harry got here up with HACE. The specialised ESG ranking scores corporations and portfolios throughout three efficiency indicators, giving organisations and traders a technique to monitor their provide chains for baby labour in real-time.

Harry estimates that to attain the UN’s SDG 8.7 (ending all baby labour by 2025), three kids in baby labour should be remediated per second. To succeed in that aim, HACE needs to turn into the worldwide chief in baby labour knowledge and data by 2025 and, with it, early proof that AI might assist clear up among the world’s most difficult issues.

What did Karen Lynch should say?

“HACE is a superb instance of placing our most present expertise on the entrance and centre of fixing deeply embedded and arduous to see and clear up social points,” congratulates Lynch. “This can be a enterprise that our massive retailers and model manufactures completely ought to be investing in to unravel effectively the complicated situation of kid labour.”

SHORTLISTED – Truthful Shot

Truthful Shot, led by the inspiring Bianca Tavella, is brewing a revolution within the hospitality business. Through its flagship espresso store in Mayfair (and with plans to open three extra) Truthful Shot has helped over 36 people with studying disabilities and autism spectrum dysfunction (ASD) develop the talents to land their first full-time jobs. These graduates now shine vibrant within the kitchens and repair areas of manufacturers like Apple, Goldman Sachs, and Soho Home.

Truthful Shot’s dedication to sustainable employment does not cease there. It really works carefully with its employment companions, making certain that each are absolutely supported all through the onboarding course of. This empathetic strategy has resulted in a staggering 80% of Truthful Shot’s companions actively looking for to rent neurodivergent people.

Having formally turn into a social enterprise in December 2023, Truthful Shot is decided to unfold its message of inclusion far and extensive, to create a world the place everybody will get the truthful shot they deserve.

What did Karen Lynch should say?

Truthful Shot has dived straight into the difficult hospitality sector with function proper at its coronary heart, and early statistics present it’s working for each clients and their neurodiverse them,” highlights Lynch.

“I really like the positioning in Covent Backyard and actually hope we see a community of a whole bunch of Truthful Shot shops throughout the nation quickly.”

SHORTLISTED – Fink Road Meals

Fink Road Meals is on a mission to smash psychological well being stigma and enhance younger folks’s psychological well being – one chunk at a time. Impressed by their very own experiences with family and friends members battling despair, co-founders James Reid and Lewis Greenwood got down to make psychological well being assist extra accessible to younger folks.

Utilizing income from ‘The Fink Tank’, the startup’s pioneering social enterprise meals truck, Reid and Greenwood have provide you with a intelligent enterprise mannequin that takes the earnings generated by company and social catering occasions to fund psychological well being counselling classes for these in want.

As a member of Social Enterprise UK, Fink Road commits over 50% of earnings to this aim. The agency has additionally established a pivotal partnership with No 5 Younger Individuals, a Studying-based kids’s psychological well being charity which supplies free counselling, assist, and remedy providers to younger folks in want.

What did Karen Lynch should say?

“Fink Road should be applauded for the sheer quantity of arduous work that goes into buying and selling and impacting concurrently within the sector,” praises Lynch.


Leiho’s mission is easy: to unfold heat and positivity, not simply in your ft however on the planet round you. Co-founders Joey Li and Thuta Khin met whereas finding out for masters levels at Metropolis, College of London, the place they discovered that clear socks had been essentially the most requested objects for clothes at homeless shelters.

Based from a perception that everybody ought to have entry to fundamental wants of consolation, security, hygiene and well being, they launched Leiho, a social enterprise which sells smiley bamboo socks to assist 40 homeless organisations. Each month, the model companions with a charity that is making a distinction in underserved communities, and makes use of 5% of its month-to-month income to assist the chosen trigger.

Thus far, the corporate has donated 12,873 important objects, funded group applications, and hosted six cooking courses with SPEAR to assist upskill folks dwelling in sheltered lodging.

What did Karen Lynch should say?

“Congratulations to those younger founders for placing their greatest foot ahead and making change by socks,” applauds Lynch. “Clearly they’re targeted on having a constructive impression in each facet of their enterprise mannequin.”

How essential is it for brand spanking new companies to have a constructive social impression?

Gone are the times when enterprise success meant bottomless pots of funding. As our shortlist showcases, the brand new leaders are these with a conscience; entrepreneurs who’re actively pursuing development alternatives which have a constructive social impression.

“I firmly consider that enterprise has a accountability to do way over discover an thought or a necessity and make cash,” stresses Lynch. “Enterprise must embrace, personal and clear up the issues of the world too.”

As Lynch highlights, on this newer, kinder market, it’s the companies which might be not contemplating social impression which might be at a drawback. For those who’re not shifting ahead, you’re standing nonetheless, and ripe to be overtaken – which is why legacy manufacturers face the most important menace.

“For these already established? Be careful for these startups as they’re coming to get you,” Lynch warns. “The world wants and desires extra accountable, extra impactful enterprise fashions as their future.”

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