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2024 Startups 100 | Sustainability Award & Shortlist

2024 Startups 100 | Sustainability Award & Shortlist 

Eco-conscious manufacturers have made large floor over the previous ten years – and nowhere is that extra apparent than within the 2024 Startups 100 Index.

This 12 months, inexperienced overtook Startups’ purple as 30% of our high 100 had sustainability as a core tenet of their enterprise technique. This eco-conscious revolution has even reached our high ten, with half of the main startups championing planet-friendly practices.

Their success proves the impression that eco-friendly firms have had on the enterprise world since Linda McCartney first shocked us along with her (whisper it) vegetarian sausages. However gone are the times the place recycling a cardboard field was peak tree-hugger.

Following a 12 months outlined by environmental disasters and greenwashing scandals, these claiming to be eco-warriors in 2024 can’t get away with only a leafy-looking brand. They have to now show their dedication with laborious information and clear reporting.

Alongside Chris Forbes, co-founder of bamboo behemoth, Cheeky Panda, we’ve picked out 5 eco-conscious startups which are world-leading and world-saving. Collectively, they show that sustainability shouldn’t be a buzzword, however a driving power in right now’s enterprise panorama.

Laura, an eco-conscious shopper, was horrified to find that whereas her native grocery store was brimming with eco-friendly choices, the cleansing aisle was caught in a plastic time warp. Decided to wash up this mess, Laura based Seep, the UK’s first-ever plastic-free cleansing accent firm promoting biodegradable sponges, cloths, and brushes.

Forbes requested spectacular stats from each Startups 100 entrant, and Seep did not disappoint. Their 2022 impression report revealed that their compostable merchandise have diverted over 19,000 tonnes of waste from landfills, preserving the planet cleaner and greener.

Seep’s dedication to sustainability goes past simply their merchandise. They’ve partnered with ON A MISSION, a non-profit organisation devoted to reforestation, to assist fund the planting of 626,700 bushes, making a cleaner, greener future.

On the identical time, after 12 months of rigorous preparation and evaluation, Seep grew to become the primary B Corp-certified cleansing equipment enterprise. Not solely that, it ranked within the high 5% of all B Corp members, giving it Greatest for the World (BFTW) standing for environmental impression. Now, it’s cleaned up on the Startups 100, and might add a Sustainability trophy to its case!

What did Chris Forbes must say? 

“Regardless of a small group the numbers are phenomenal,” Forbes assesses. “Seep additionally has a really excessive B Corp rating which underlines it’s not only a tall story, however really impactful.

“Seep has additionally demonstrated an enormous quantity of measurable impression on restricted capital injection, delivering vital revenues,” Forbes enthuses. “It is a good instance of an awesome sustainable story, and an awesome enterprise.”


Impressed by Amazon – and but very, very completely different – Canopey is the sustainable market that places all of the world’s verified, sustainable merchandise (together with our winner, Seep) in a single, easy-to-find place.

Canopey’s USP is its carbon calculator, the place consumers can see their sustainable impression immediately. By the point of its launch in September 2023, Canopey’s neighborhood of 8,500 had saved over 520kg of plastic waste and 160,000 litres of water – and planted greater than 12,500 bushes, masking the equal of almost 4 and a half soccer pitches.

A part of Techstars’ Sustainability Paris accelerator, and having just lately acquired an Innovate UK grant, Canopey subsequent plans to construct out its instructional platform options, and 0 in on deliberate campaigns with main environmental charities.

As a self-professed “massive fan of individuals reporting massive numbers of carbon and waste financial savings,” Forbes expresses a liking for “the ambition on Canopey’s market undertaking”.


Female hygiene merchandise are a few of the worst contributors to the worldwide plastic air pollution disaster. In an business that’s constructed on disposability, Jude is a disruptive power.

Alongside its foremost bladder complement product line, the corporate additionally sells liners and pads – each layer of which is made utilizing the sustainable plant-based materials, bamboo. Its wrappers are produced from corn starch and are 100% degradable inside 100 days, whereas its recyclable containers are produced from wooden pulp and use 50% much less glue than rival merchandise.

Jude’s dedication to sustainability extends to their manufacturing course of as effectively. Its provide chain is powered by 80% photo voltaic vitality, whereas manufacturing makes use of 20% much less water. And regardless of these eco-conscious practices, Jude stays inexpensive, with a field of 120 liners costing simply £13.75 per 30 days.

Forbes notably singles Jude out for the agency’s superfast development. “I used to be impressed with Jude’s robust traction out there”, he notes, “mixed with spectacular fundraising and constructing a group rapidly. Nice merchandise too.”

SHORTLISTED –  Renais Spirits

On the earth of premium spirits, innovation could be uncommon. However Alex Watson (a drinks business veteran) and his sister Emma Watson (an actress and environmental activist) determined the sector was ripe for change. Collectively, they based Renais Spirits, the gin model that’s not simply scrumptious, but additionally deeply dedicated to sustainability.

The center of Renais Gin lies in its distinctive ingredient of upcycled French pressed wine grape skins. These skins, as soon as destined for the discard pile or animal feed, are actually reworked into the gin’s base spirit, giving it a particular flavour profile.

Renais has additionally partnered with Mushroom® Packaging for its plastic-alternative packaging that breaks down naturally at dwelling in beneath 50 days. And if that wasn’t sufficient, Renais is proudly carbon impartial, having offset a whopping 176,620 tonnes of carbon by the accredited ClimatePartner program.

Forbes provides factors to Renais Spirits for its “spectacular elevating of capital and clear ambitions. The usage of mushroom packaging is a intelligent concept.”


The Intergovernmental Panel on Local weather Change (IPCC) says we have to take away 10 billion tonnes of CO₂ from the environment yearly by 2050 to maintain our planet liveable. That is a frightening activity, however one which Jim Mann, founding father of UNDO Carbon, is decided to deal with head-on.

UNDO’s weapon of selection? Rocks. Enhanced rock weathering know-how, to be exact. This nature-based carbon removing resolution harnesses the facility of minerals to completely lock away CO₂ from the environment.

In 2021, UNDO partnered with Stripe Local weather to pilot its groundbreaking know-how. Since then, UNDO has made vital progress. Having thus far unfold over 140,000 tonnes of silicate rock on greater than 200 farms, capturing over 35,000 metric tons of carbon dioxide within the course of, it’s laying the muse for a extra sustainable future; one rock at a time.

Forbes was intrigued by UNDO’s utility of rock weathering as an emergent sustainable know-how. “It is a very fascinating enterprise that has scaled in a short time,” he praises.

Eco-conscious SMEs confronted a disheartening actuality final 12 months. The UK hit a significant bump within the street in the direction of attaining Web Zero by 2050, when the federal government scrapped inexperienced measures like taxing airways, or sharing carbon footprint data on items.

Globally, it was an identical story. In the course of the COP28 convention in November, the sultan of Dubai, Al Jaber and president of the summit was criticised for claiming there’s ‘no science’ behind calls for for phase-out of fossil fuels.

As political progress stalls, it will be simple for enterprise leaders to really feel despondent. However ‘all speak and no motion’ has been the narrative round sustainable transformation for a while, and it shouldn’t can’t deter entrepreneurial spirits. The truth is, it can’t.

As Forbes stresses, demand continues to be there for higher environmental choices – even when exterior help shouldn’t be. Within the face of local weather change, rising air pollution, and useful resource depletion, shoppers are urgently looking for out firms that embrace sustainability.

2023 was marred by high-profile greenwashing scandals as big-names had been criticised for deceptive the general public as to their environmental credentials. HSBC was discovered to have funded fossil fuels regardless of its net-zero pledge.

In the meantime, a Guardian investigation discovered that greater than 90% of rainforest carbon offsets by Verra, the world’s main carbon commonplace, had been “nugatory”.

Agile startups can reply the outrage by constructing a robust popularity for authenticity and transparency, showcasing that what’s good for the Earth can nonetheless be good for enterprise.

“It’s all in regards to the information of the impression you make, not simply the story,” says Forbes. “Lot of shoppers distrust massive manufacturers that get fined for greenwashing. There may be an emergent alternative for startups to take massive chunks of market share as a result of the incumbents usually are not proudly owning the problems of sustainability and impression.”

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