6 Small Companies That Went Viral On TikTok 

Any entrepreneur who makes use of TikTok for enterprise will let you know that it isn’t only a place for humorous movies, trending dances, and viral sounds.

The favored social media platform has develop into a hotspot for small companies to indicate off their merchandise and join with their prospects in a approach that feels extra private than your common on-line advert.

And for some companies, going viral on TikTok has led to some nice successes. One small enterprise, Mysterious Bookcase lately opened its first e book store in Bournemouth after its “Blind Date with a Ebook” advertising and marketing marketing campaign blew up on the platform.

It’s a pleasant story, however removed from the one one. From magnificence startups to candy outlets, listed here are six manufacturers that turned likes and shares into critical development, and what you’ll be able to be taught from them.

1. Made By Mitchell

Earlier than beginning his enterprise, founder Mitchell Halliday gained recognition as an influencer by sharing make-up tutorials and recommendations on TikTok and Instagram. He later established Made By Mitchell in 2020 – promoting a lineup of make-up merchandise together with his well-known Blursh liquid blushes, cream color palettes and brushes. From the beginning, the model rapidly gained consideration on TikTok for its daring, vibrant merchandise, and its inclusive strategy to make-up artistry.

Whereas the merchandise had been continually popping up on customers’ “For You” pages, the model’s success can be attributed to Halliday’s advertising and marketing methods – most notably his every day TikTok Lives the place he packed buyer orders, usually including a freebie or two as a shock.

Simply three years after launching, Made By Mitchell hit a serious milestone by producing $2 million in gross sales in only one week. This success was adopted by a record-breaking achievement in June 2024, when the model grew to become the primary UK magnificence enterprise to earn $1 million in a single day on TikTok Store throughout a 12-hour reside occasion.

2. Hair Syrup

Like many entrepreneurs, Hair Syrup founder Lucie Macleod’s work trip began from her scholar lodging kitchen. Pissed off along with her unhealthy hair, Macleod started growing pure, pre-wash oil remedies to deal with dryness and harm.

What began as a private resolution rapidly grew right into a enterprise as Macleod started sharing her haircare creations with family and friends. She registered Hair Syrup in 2020, and it wasn’t lengthy earlier than her creations began gaining traction on TikTok. As her movies went viral, extra folks started making an attempt the merchandise, and the model rapidly grew.

Macleod appeared in Collection 22 of the BBC TV present, Dragons’ Den this 12 months however was unable to safe funding. Nevertheless, the looks ended up boosting the model’s visibility additional, attracting much more consideration from prospects keen to purchase Macleod’s merchandise. 

Immediately, Hair Syrup is value £4.5 million, making it a notable success from Dragons’ Den regardless of the rejection.

3. Little Moons

The start of 2021 noticed everybody on TikTok raving about Little Moons — a model that makes and sells mochi ice cream merchandise. Whereas Little Moons was based in 2010 by sibling duo Howard and Vivien Wong, it wasn’t till TikTok caught on to its merchandise over ten years later that the model exploded in recognition.

Because of TikTok, Little Moons went from a distinct segment deal with to a must-try sensation. Influencers and on a regular basis customers began posting movies of themselves tasting the product, encouraging others to affix in — including to the platform’s meals craze. 

As extra folks tried the product and shared their experiences, the product grew to become a staple on TikTok, and shortly sufficient, the demand soared – resulting in a surge in gross sales and filling up grocery store cabinets throughout the UK. Whereas the Little Moons development has quietened down since, Little Moons is value over £100 million (as of 2022) and its mochi ice lotions are bought throughout main retailers, together with Tesco, Sainsbury’s, Waitrose, and Morrisons.

4. Poppin Sweet

Everybody loves a candy deal with, and also you don’t at all times have to attend till Halloween or a cinema journey to bask in some good ol’-fashioned decide and blend. Nevertheless, brothers Jake and Brad Wilson noticed a niche available in the market when it got here to getting sweet and snacks from everywhere in the world. With this, they based Poppin Sweet in 2021 and began out by constructing an on-line retailer and social media accounts on TikTok and Instagram.

Its strategic use of those platforms contributed to the model’s fast rise in success. Certainly one of its early TikTok movies, the “Animal Mania Combine” – by which an assortment of animal-related sweets are dumped right into a field – garnered over 1,000,000 views inside 5 hours. From there, the model capitalised on content material round themed sweet mixes and platters and its fashionable “freeze-dried” candy merchandise.

Poppin Sweet continues to put up common content material on TikTok and prospects love the enjoyable, nostalgic vibes and the prospect to get uncommon or American-style sweets they will’t often discover within the UK. It’s an important instance of how a small enterprise thought — combined with creativity and a little bit of TikTok magic — can actually take off.

5. Accomplice in Wine

The UK’s lockdown throughout COVID sparked inspiration for a lot of to start out aspect hustles, launch small companies, and even simply begin a brand new passion that they hadn’t considered earlier than. Inspiration struck Accomplice in Wine founder, Lucy Hitchcock when she realised there was no trendy, sensible technique to preserve wine chilled for socially-distanced park meet-ups.

With this, Hitchcock developed insulated, reusable wine bottles and tumblers designed to maintain drinks chilly for as much as 24 hours, or 12 for warm drinks. Hitchcock took her thought to TikTok, which rapidly gained traction after displaying off the product and the way they can be utilized in on a regular basis situations, similar to picnics and seashore journeys. 

Hitchcock’s merchandise had been successful from the beginning. Throughout its early days in 2021, one in all her movies went viral, racking up views and sparking a shopping for frenzy — main Hitchcock to promote out her merchandise in just some days. As for right now, Accomplice in Wine continues to be going robust, having lately launched a brand new cool bag product, and in addition boasts over 62,000 followers.

6. Binley Mega Chippy

When you had been on TikTok throughout early 2022, you couldn’t escape the Binley Mega Chippy track. Whether or not you liked or hated it, it was throughout everybody’s “For You” web page on the time. What began as only a common Coventry fish and chip store instantly grew to become a web based phenomenon because of the jingle and a wave of TikTok memes.

Naturally, the chippy’s web fame drew extra prospects to its doorways and by Could 2022, folks from everywhere in the world — together with France, Portugal, the USA and Australia — had come to see what the hype was all about. Main information retailers like Sky Information and even the BBC additionally picked up the story, including much more gasoline to the chip fryer.

As developments usually go, the hype for Binley Mega Chippy died down. Whereas there are not queues out the door, the chippy nonetheless holds a particular place in web historical past. The chip store continues to be open right now, with beneficial buyer opinions and a gentle stream of consumers. Binley Mega Chippy won’t be viral anymore, nevertheless it’ll at all times be an area legend.

From viral moments to lasting success

These manufacturers present that TikTok isn’t nearly quarter-hour of fame — it’s about turning these actual moments into actual, lasting success. From make-up manufacturers to quirky snacks, these companies have leveraged the platform to attach with prospects, develop quick and stand out.

Whether or not it’s via artistic content material, sensible advertising and marketing or simply getting fortunate, they’ve all efficiently turned viral moments into long-term development. It’s proof that with the precise strategy, TikTok could be a true recreation changer for small companies.

These tales show simply how highly effective social media could be in relation to rising a enterprise. When you’re able to faucet into it your self, test our guides to advertising and marketing on TikTok and advertising and marketing on Instagram for suggestions that can assist you get began.