High 6 Social Media Traits For Enterprise: October 2025 

1. Directed by Robert B. Weide

Sound: The Nice Gig within the Sky — Pink Floyd

Slideshows and carousels have grow to be the highest format on TikTok recently, with engagement price being over 81% larger than video content material, in line with analysis by Fanpage Karma.

And proper now, carousel posts which are “Directed by Robert B. Weide” are making the rounds on the platform, in reference to the director of the US TV comedy, Curb Your Enthusiasm.

The essential premise is {that a} founder will share a photograph from the early days of beginning a enterprise with a small aim in thoughts (e.g. desirous to promote 100 merchandise), adopted by the “Directed by Robert B. Weide” movie credit. They’ll then share a more moderen picture displaying simply how mistaken or low that prediction was — similar to proof of them promoting out their first product batch, or opening a retail retailer.

This pattern is an effective way for founders and entrepreneurs to share their work trip in a private and relatable method, have fun their wins, and encourage others who’re simply beginning out.

Supply: Hair Syrup (TikTok)

2. Belief me I do know ball

Sound: Plug Stroll — Wealthy the Child

MENTE MÁ (slowed)  — Nakama & Mc Employees

If you happen to’re not updated with the most recent Web slang, the time period “I do know ball” mainly implies that somebody is educated in a particular topic — the “ball” half coming from realizing lots about ball sports activities like basketball or soccer.

Whereas this pattern has seemingly come from nowhere, it has rapidly taken off amongst TikTok customers and companies alike, with creators utilizing it to indicate off their experience or simply to poke enjoyable at individuals who assume they know what they’re speaking about.

For companies, this pattern is a good alternative to indicate business know-how in a enjoyable, relatable, or jokey method. Whether or not it’s a bakery enterprise displaying off its best-selling recipes, a health model sharing coaching suggestions, or a advertising company breaking down marketing campaign outcomes, the “I do know ball” format enables you to place your self as an skilled with out sounding too critical.

Supply: Ryanair (TikTok)

3. Joyful hoa hoa hoa season

Sound: Eyes on Fireplace — Blue Basis

We don’t blame you when you’re confused by what “hoa hoa hoa season” means. 

Put merely, the “hoa hoa hoa” half is a reference to the start traces of Blue Basis’s “Eyes on Fireplace” track. The pattern itself can also be a joke in direction of the Twilight saga and the moody and chilly ambiance of the films.

Hoa hoa season normally begins in October, when Autumn kicks in. For enterprise accounts, this implies a chief alternative to leap into seasonal advertising, similar to Halloween promotions and autumn-themed merchandise that seize the cosy spirit of the season.

Supply: Fandango (TikTok)

4. The lioness doesn’t concern herself

Sound: Dreamer (Re-Authentic 7-inch Combine) — Livin’ Pleasure

Coming from the quote “the lioness doesn’t concern herself with the opinion of sheep”, the concept of this pattern is that robust, assured people concentrate on their very own objectives, ambitions, and self-worth reasonably than worrying about unfavorable criticism or irrelevant opinions.

On TikTok and Instagram, folks have been utilizing this pattern with content material about private progress, entrepreneurship, self-care, health or trend — mainly something that’s about confidence and independence.

And for small companies — significantly feminine founders and women-led companies — this pattern is the proper technique to do precisely the identical, or just join with their audience on a relatable or private stage.

Supply: Give Me Cosmetics (TikTok)

5. How to attract expressive eyes

Sound: Let Down — Radiohead

The “how to attract expressive eyes” pattern is an easy carousel put up, beginning off as a step-by-step information to drawing cartoon eyes, earlier than leaping straight right into a screenshot of an emotional scene from a film or TV sequence. 

The aim of this pattern is to catch viewers off guard by turning a easy drawing tutorial right into a nostalgic or emotional second.

Manufacturers can put their very own twist on it with humour, or by connecting the emotional second to their merchandise, companies, or model story. It’s a playful technique to present persona whereas leveraging content material that already resonates with audiences.

Supply: Currys (TikTok)

6. Don’t fear if folks don’t such as you

Sound: Man I Want/Candy Escape (mashup) — Olivia Dean and Gwen Stefani

Motivational posts on social media aren’t new, however they’re nonetheless going robust at present — giving each manufacturers and creators the prospect to construct neighborhood engagement, share core values, and join with audiences on a private and uplifting stage.

The crux of this pattern is straightforward. Utilizing a mashup of Olivia Dean’s “Man I Want” and Gwen Stefani’s “Candy Escape”, the movies show the textual content “Don’t fear if folks don’t such as you. Most individuals don’t like themselves”.

It’s a easy format, nevertheless it’s grow to be largely fashionable on TikTok. In flip, this enables manufacturers and companies to attach and relate with their clients whereas staying on-trend with music and codecs that they already love.

Supply: Currys (TikTok)

Social media strikes quick, however your content material doesn’t should get left behind. Learn our TikTok for Enterprise information to learn to create posts that construct actual engagement.