A brand new month brings one other wave of social media traits for companies to maintain up with.
They might not at all times make sense, however utilising the most recent sounds and buildings in your social media advertising can win you a bigger following, improved model consciousness, and — most significantly — new clients.
Nonetheless, discovering precisely what’s trending every week could be a prolonged course of, and it may be tough to maintain up with how shortly social media strikes.
That’s why we’ve accomplished the digging for you and rounded up eight of the preferred social media traits to stage up your advertising recreation this month.
1. Group 7
Sound: Any
Don’t know what “group 7” is? We don’t blame you.
The favored meme began when musician Sophia James posted her new track “So Unfair” seven instances on TikTok. Every publish had a barely totally different video in an try to rake in additional views and engagement.
From there, James organized her viewers into teams from one to seven. Her seventh video ended up gaining round 75 million views — considerably outperforming the remaining — and if folks got here throughout it on their feed, they have been deemed to be a part of “group 7”.
Since then, the time period has been utilized by social media creators to explain an elite or superior group, and companies have been leaping on the bandwagon to attach with their audience.
Handily, there’s no particular construction or viral sound for group 7 posts, so it offers manufacturers a little bit of inventive freedom to place their very own spin on the development. Some companies have even used the meme as a cheeky put-down to their rivals.
Supply: Burger King (X/Twitter)
Supply: Argos (TikTok)
2. “Simply be your self”
Sound: Teenage Dirtbag — Wheatus
It’s a easy piece of recommendation that we’ve heard many instances all through life: “simply be your self”.
Typically, although, it doesn’t at all times work out effectively. Now, folks have taken to TikTok to share their very own tales of when that exact piece of recommendation has backfired — turning it right into a development that’s each humorous and painfully relatable.
Companies have additionally picked up on the thought too, utilizing the development to show it right into a enjoyable model storytelling alternative. Or, simply to attach with followers by means of humour.
Supply: Cozy20s (TikTok)
3. What’s up?
Sound: What’s up? — 4 Non Blondes
Slightly than a particular time period, phrase, or format, this development is solely utilizing the track “What’s up?” by 4 Non Blondes in your TikTok movies.
Whereas not a brand new track — having first been launched again in 1993 — this catchy pop rock anthem has just lately taken TikTok by storm, with many utilizing it in hopes of producing excessive views and engagement.
Unsurprisingly, companies have capitalised on the track’s resurge in reputation as effectively. Many have taken to the platform and used the sound of their movies to showcase merchandise, enjoyable behind-the-scenes movies, and storytelling clips.
Supply: Made By Mitchell (TikTok)
Supply: Ridiculously Wealthy By Alana
4. Sadly, I do love…
Sound: Confidence (sped up model) — Ocean Alley
Whether or not you need to admit it or not, all of us have poisonous traits that we’re not happy with.
That is one thing that the “sadly, I do love” development exploits, and TikTok customers haven’t been shy in sharing their very own responsible pleasures.
Conveyed by means of both video or carousel posts, the development is all about itemizing the belongings you secretly love however know may not be good for you — be it binge-watching trashy actuality reveals, or overspending on new garments that you just don’t want.
The relatability of this development is what made it so standard on TikTok, and types have jumped on it to share that with their clients.
Supply: Sol de Janeiro (TikTok)
5. Dangerously in love
Sound: Dangerously in love — Beyonce
Social media might really feel like a unfavorable place at instances. However, typically, it’s the place folks come to shout concerning the issues they love.
This development is a straightforward one. A consumer shares a carousel publish, with every slide that includes footage of what they love, reminiscent of their favorite restaurant, meals dish, or vacation vacation spot, together with a line from Beyonce’s “Dangerously in Love”.
For companies, this presents an enormous alternative to point out off your merchandise and join together with your viewers by exhibiting what makes the model particular, whether or not it’s fan-favourite objects or hidden gems in your lineup.
Supply: The Magnificence Crop (TikTok)
6. Betrayal Record
Runaway — Kanye West, Pusha T
All of us have pet peeves or easy annoyances, which is what the betrayal checklist is all about.
Taking an identical format to the “sadly I like” development, the betrayal checklist is precisely what it says on the tin. Somebody will both share their critical pet peeves (standard decisions embrace impolite folks, being ignored, or gradual walkers) or take a extra enjoyable take with humorous “betrayals” that just about everybody can relate to.
Manufacturers have lengthy used humour on social media to efficiently join with their audiences, and sharing their very own “betrayal lists” has grow to be a enjoyable new means for a lot of to point out clients they don’t take themselves too critically.
Supply: My Henry (TikTok)
7. Beautiful, beautiful, lovely
Sound: Beautiful, beautiful, lovely — Finest Boy Benson (TikTok consumer)
It’s a traditional story of web fame. What began out as a video of a person exhibiting off his German Shepherd canine has shortly changed into the viral sound of the month on TikTok.
As the unique uploader, Finest Boy Benson, describes it: “The entrance? Beautiful. The again? Attractive? The facet? Stunning. The highest? Superb. The Backside? Excellent. From Far Away? Superb. Shut Up? Even Higher.”
Following the unique video’s viral reputation, others used his sound to point out off their very own furry mates. However the monitor has now gone past pet movies and has been utilized by companies to, as you’ve in all probability guessed, showcase their merchandise. B2C manufacturers, take notice.
Supply: The Most interesting Fudge Firm (TikTok)
8. I’ve received loads on my plate proper now
Sound: Habanera — Georges Bizet
This can be a phrase that many individuals use once they’re both pressured, or once they simply have too many issues to do directly.
However as enjoyable and foolish traits on TikTok go, this one takes the phrase too actually, with folks piling an empty plate with random objects — whether or not it’s candy treats, magnificence merchandise, jewelry, or only a tray filled with cocktails and pints.
Whereas this isn’t precisely a brand new development, it’s one which has been revived in the previous couple of weeks, notably by hair and wonder manufacturers — turning it right into a playful advertising instrument by creating stacks of their very own merchandise to advertise to clients.
Supply: CeraVe UKI
Traits come and go, however your content material can keep forward. Try our TikTok for Enterprise information to find the way to create posts that actually join together with your viewers.
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