Dubai Merchants provides 2,400 new sellers in first yr as Amazon and midday drive SME increase 

Dubai mission to grow to be the world’s most dynamic launchpad for entrepreneurs is accelerating.

The Dubai Merchants programme, a flagship initiative of the Dubai Financial Agenda (D33), has onboarded 2,400 new e-commerce sellers in its first yr, serving to small and medium enterprises (SMEs) scale throughout international markets by means of partnerships with Amazon and midday.

The initiative, launched by the Dubai Division of Economic system and Tourism (DET) and Dubai Chambers in September 2024, goals to double the scale of Dubai’s financial system by 2033.

Dubai merchants on Amazon and midday

Over the previous 12 months, it has additionally supported 1,000 current on-line companies, cementing Dubai’s popularity as a hub for digital entrepreneurship and innovation.

Hadi Badri, CEO of the Dubai Financial Improvement Company (DEDC), stated: “Below the steering of our visionary management, the Dubai Merchants programme has moved from rollout to measurable affect in simply 12 months.

“This initiative has proven how authorities and personal sector collaboration can open new pathways for development, innovation, and international attain.

“By mobilising high on-line retail gamers resembling Amazon and midday, we’re changing creativity into export income, proving that Dubai can design and scale high-impact programmes at pace.”

Amazon and midday ship SME growth

By means of its partnerships with Amazon and midday, Dubai Merchants offers sellers with promoting credit, licensing assist, prioritised product placement, and devoted account administration.

These instruments have boosted visibility throughout peak gross sales occasions and given entrepreneurs entry to thousands and thousands of internet buyers.

• midday sellers: 42 per cent expanded into new classes, 63 per cent added SKUs, and one in three multiplied gross merchandise worth inside a month
• Amazon sellers: 15 per cent have already expanded internationally, whereas 40 per cent are getting ready to take action

Greater than 370 Emirati-owned companies now signify 15 per cent of complete members, reflecting the programme’s rising affect on home-grown enterprises.

Faraz Khalid, CEO of midday Group, stated: “Dubai Merchants has confirmed that if you join ambition with infrastructure, development turns into inevitable. We’re proud to assist create actual momentum for Dubai’s entrepreneurs.”

Jasmin Frick, Director of Vendor Success, Amazon MENA, stated: “The exceptional success of Dubai Merchants in its first yr demonstrates the immense potential of our native enterprise group to thrive within the digital financial system.”

Empowering entrepreneurs

On Amazon’s platform, Emirati-owned companies accounted for 23 per cent of latest sellers, and women-owned companies 35 per cent — an indication of the rising range in Dubai’s SME ecosystem.

Over a 3rd of sellers itemizing greater than 5 merchandise have already reached top-tier gross sales volumes.

Rami Rabia, proprietor of Al Nassma Chocolate Manufacturing facility LLC, stated becoming a member of the programme supplied “the precise steering to develop” — from promoting assist to worldwide growth recommendation.

Wanting forward, Amazon will broaden tailor-made account-management companies and outreach to new vendor segments, whereas midday will lengthen its midday Minutes supply community and pilot seller-financing options to assist micro-enterprises handle money move.

As a key D33 initiative, Dubai Merchants embodies the emirate’s technique to fuse innovation, entrepreneurship, and public-private partnership — changing native creativity into international commerce and holding Dubai’s financial system firmly in development mode for the subsequent decade.