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BrewDog Founder To Launch Actuality Present
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BrewDog Founder To Launch Actuality Present 


James Watt, founding father of multinational brewery and pub chain BrewDog, is taking up Dragons’ Den by launching his personal actuality TV present.

With a mixture of The X Issue, The Apprentice and Dragons’ Den, Watt’s’ new present – Home of Unicorns – will see contestants compete with one another to win a £2 million money prize for enterprise funding.

BrewDog was one of many largest Startups 100 success tales, ranging from a small craft brewery in Scotland to a model price billions. 

Now, it’s hitting the TV screens with a brand new present, giving entrepreneurs the possibility to take their enterprise to the subsequent degree with Watt’s backing and life-changing funding.

Who’s James Watt?

James Watt is the co-founder of BrewDog, which he launched in 2007 together with his buddy Martin Dickie. Because the starting, the corporate’s mission has been to make individuals captivated with craft beer.

“We obtained fed up of consuming bland, watered down, garbage beers,” Watt commented. “So we determined to make our personal: they’re good high quality, progressive and revolutionary.”

BrewDog has seen vital success since its inception and its function on the Startups 100 Index. As of 2023, the corporate is price round $2 million, exports its merchandise to 60 nations and has opened 102 bars worldwide.

However regardless of its success, BrewDog and Watts himself have confronted a number of controversies. The corporate got here below fireplace in 2021 after employees described its organisational tradition as poisonous and accused Watt of making a “tradition of worry”.

Extra not too long ago, Watt, who stepped down as CEO final yr, was criticised for his questionable views on work-life stability.

On a now-deleted Instagram publish, he wrote: “I believe the entire idea of work-life stability was invented by individuals who hate the work that they do. Should you love what you do, you don’t want work-life stability, you want work-life integration.”

What’s Home of Unicorns?

Now, Watt has teamed up with Whisper Productions to launch Home of Unicorns. The present is ready to problem the long-running actuality TV present Dragons’ Den, which has seen many profitable companies emerge, together with Tangle Teezer, Levi Roots, Wonderbly and extra.

Having been rejected twice to seem on Dragons’ Den, Watt’s Home of Unicorns is ready to be a “supercharged” model of the present.

The premise is that ten companies will go head-to-head to compete for a £2 million funding over six weeks. Watts will make investments £1 million of his personal cash to fund the winner, whereas viewers will likely be allowed to vote for which firm will win further funding of the identical quantity.

Whisper Productions are on the lookout for a community to air the present, however will broadcast it on YouTube in the event that they fail to get the present picked up.

Watt mentioned that the inspiration for Home of Unicorns stemmed from his private frustrations with present enterprise exhibits like Dragons’ Den and The Apprentice.

“I’ve all the time been so disillusioned and albeit, fed up with the drained format of actuality TV enterprise exhibits counting on worn-out tropes and rancid stereotypes of entrepreneurs for comedy worth, that are effectively previous their sell-by date,” Watts mentioned.

“We’re on a mission to double the quantity of unicorns popping out of the UK and kickstart our financial system. Over six weeks we’ll push among the UK’s most enjoyable companies and entrepreneurs to their limits and take them method outdoors their consolation zone.”

Whereas there’s no set date but, Home of Unicorns is ready to air later this yr. Nonetheless, functions are actually open on the present’s web site. Nonetheless, with our experience find and selling probably the most revolutionary companies on the market, Watts doesn’t have to look any additional than our Startups 100 for 2025 Index.



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