Derby’s match-making initiative for micro companies 

Within the digital age, discovering the proper match has taken on a brand new that means – not simply within the realm of romance, however on this planet of enterprise as properly. 

Enter “the hookup”: a brand new on-line platform designed to attach small and micro companies in a singular and progressive approach. 

The Hookup brings collectively the experience of inventive and digital advertising company Think3, and Ask the Chameleon, a specialised enterprise consultancy recognized for its prowess in tender writing and enterprise award nominations. 

This Derby-based initiative is quickly gaining consideration, having just lately secured funding from Innovate UK.

A matchmaking platform for entrepreneurs

On the coronary heart of The hookup lies a easy but highly effective concept: to create a digital hub the place entrepreneurs can meet, community, and forge mutually helpful partnerships. 

After the pandemic, our appreciation for assist squads and area of interest alternatives for deeper connection (comparable to enterprise capital alternatives particularly for female-funded startups) has by no means been extra prevalent. 

Born out of the challenges posed by the lockdowns of 2020, The hookup was developed in below two weeks, offering companies with a platform to supply help to at least one one other. 

However The Hookup’s ambitions did not cease there. The platform has developed right into a complete software that not solely permits short-term swaps but additionally encourages the cultivation of long-term relationships. 

Accelerating progress with funding from Innovate UK

The popularity and assist of Innovate UK have confirmed to be a pivotal second for The hookup. 

The platform was chosen as one of many 14 companies within the East Midlands to obtain a share of £400,000 in funding from Innovate UK. This injection of capital is anticipated to speed up The hookup’s mission.

Rachel Hayward, joint founder and proprietor of Ask the Chameleon, expressed her enthusiasm for the funding alternative, stating: 

“The funding will assist us to speed up our aim to vary the way in which small and micro companies join, collaborate, and thrive. Enterprise is hard, and we purpose to offer our members the information, instruments, and significant connections essential to develop their companies.”

Because the platform continues to realize momentum, it’s poised to not solely remodel the enterprise panorama for small and micro enterprises not merely within the coronary heart of Derby, however within the UK as a complete.

To search out out extra about The hookup, go to: https://thehookup.io.