Dubai’s Journify raises $4 million to assist manufacturers enhance advert efficiency with first-party buyer knowledge 

Journify, a advertising and marketing know-how startup, has secured $4 million in funding led by Silicon Badia with participation from Saudi’s RZM Funding and different strategic traders, it introduced immediately.

Based in 2023 by Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, and headquartered within the US and UAE with know-how hubs in Morocco and Jordan, Journify helps corporations make their internet marketing simpler. The startup’s platform collects and organizes buyer knowledge, then makes use of synthetic intelligence to focus on adverts extra exactly, serving to companies get higher outcomes from their advertising and marketing spending.

In easier phrases, Journify helps corporations perceive who their prospects are and what they’re involved in, then makes use of this info to indicate adverts to the suitable folks on the proper time; all whereas defending buyer privateness.

In their very own phrases, the startup gathers first-party buyer knowledge from cell apps, web sites, POS and SaaS instruments of its shoppers, after which sends it to their advert platforms, with out having them write a single line of code.

Since launching in March 2024, Journify has rapidly reached $1 million in annual recurring income inside 9 months, it claimed in an announcement. Main manufacturers like Jarir Bookstore, Dar Al Arkan, and Dr. Vitamin have used Journify’s platform to spice up their promoting returns by 50% whereas slicing the price of buying new prospects by 80%.

Taoufik El Jamali, co-founder and CEO of Journify, mentioned, “After years of navigating the complexities of conventional CDPs, our crew understands the challenges entrepreneurs face in activating first-party knowledge effectively. We constructed Journify to eradicate these ache factors, offering a seamless, AI-powered knowledge activation answer that permits manufacturers to give attention to outcomes, not technical hurdles.”

The founding crew has beforehand labored with know-how corporations like Smartsheet, Housecall Professional, and InVision, within the US and MENA.

Hossam Shafick, Investor at Silicon Badia, mentioned, “Actual-time knowledge orchestration is a limitless international alternative—whether or not within the US or the Center East, companies face the identical challenges throughout common advertising and marketing channels. Having backed knowledge leaders like Amplitude and InfluxData, we imagine knowledge infrastructure remains to be ripe for disruption, particularly with AI transformation, and imagine Journify’s founders have the experience to set the brand new normal on this area.”

Journify’s campaigns now attain over 30 million customers throughout the Center East and North Africa area, and the corporate has established partnerships with main platforms together with TikTok, Google, and Snap.

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