Gaming meets hiring: Dubai-based recruitment platform to handle job market disconnect 

The progressive hiring platform ‘Dandelion Civilization’, promoted by entrepreneur Dmitry Zaytsev, not solely goals large by serving to corporations to transcend résumés and AI screenings to uncover actual human potential to spice up hiring success charges by over 40 per cent, however equally to equip candidates to grasp themselves higher, enhance their abilities, and in the end discover extra fulfilling careers.

The startup, set for a grand take off in Dubai subsequent month, aiming to garner a serious chunk of an estimated $150 million market over the following 2-3 years, is presently in talks with a few of the main company teams within the finance and retail sectors to provoke pilot tasks to onboard workers and launch their progressive hiring programmes.

The platform is presently in the long run stage of growing two video games – a psychological and aggressive evaluation recreation to measure psycho sorts and aggressive strengths, providing precious insights right into a candidate’s pure tendencies and decision-making model, and Hivecraft – a strategy-based recreation the place gamers enhance strategic pondering and problem-solving abilities.

Its future plans embody creating an open-world setting the place ‘gamers’ – candidates – can meet and work together, construct their careers, and discover varied job alternatives.

“AI can analyse information, but it surely struggles to grasp human qualities like creativity, emotional intelligence, and decision-making,” Zaytsev informed Arabian Enterprise in an unique interview.

“We realised that gamification might be the lacking piece,” he mentioned.

The senior executive-turned entrepreneur who relocated from Moscow to Dubai, mentioned he believes the way forward for hiring is not only about automation – “it’s about understanding individuals”.

Past conventional recruitment

Zaytsev mentioned that in right now’s job market, discovering a job has change into more and more irritating for candidates and employers alike.

Many job seekers have skilled being “ghosted” by employers after an interview or utility, leaving them with out suggestions or closure.

On the identical time, corporations face an amazing variety of functions, with many struggling to establish the fitting expertise among the many noise.

“We’re working to repair this disconnect – and its answer is rooted in gamification,” he mentioned, including that the long-term imaginative and prescient of Dandelion Civilization is to create a platform that accompanies customers all through their lives – from college to profession and past.

He mentioned the platform envisions a ‘digital avatar’ that evolves with the person, providing steering and assist primarily based on real-time information.

“Our objective is to create a digital setting that mirrors real-world profession development and private development.”

The Dandelion Civilization founder mentioned corporations might arrange digital hubs, supply job alternatives, and create tailor-made improvement programmes for workers via their platform.

The startup can also be working with prime universities and exploring partnerships with main companies in Dubai to create evaluation instruments for youthful candidates.

Zaytsev mentioned a deliberate pilot with a number one college will embody an interactive gaming expertise the place one in ten contributors is anticipated to obtain a job supply primarily based on their efficiency.

He revealed that Dandelion Civilization can also be adapting the platform to be used with youthful candidates, together with school-age kids, via instructional programmes designed to boost smooth abilities – an space usually neglected in conventional training.

“Most universities give attention to onerous abilities, however smooth abilities like communication, teamwork, and problem-solving have gotten much more crucial in right now’s job market,” Zaytsev mentioned.

Curiosity throughout key sectors

Zaytsev mentioned the platform is already seeing energetic curiosity from company purchasers throughout a number of industries in Dubai and past, together with finance, improvement, and retail.

The strongest demand is coming from massive companies dealing with challenges in management delegation and worker profession development.

“These organisations are looking for methods to allow inside profession development, appeal to expertise, and make work processes extra participating – areas the place our platform presents tangible options,” he mentioned.

The Dandelion Civilization founder revealed that the startup is presently in negotiations with a number of corporations relating to pilot tasks and onboarding workers into its system.

He, nevertheless, declined to call the businesses due to confidentiality points.

A key a part of the platform’s mission is to combine company objectives straight into recreation mechanics, encouraging worker engagement, whereas enabling corporations to transparently observe particular person contributions, achievements, and bonus distribution.

“We goal to offer a brand new stage of freedom and readability in how individuals construct their careers inside organisations.”

Zaytsev mentioned that other than company purchasers, instructional establishments and universities are exhibiting robust curiosity.

“They’re on the lookout for methods to assist graduates discover employment regardless of restricted expertise and formal abilities.

“Our gamified platform assesses college students’ smooth abilities resembling communication, creativity, and duty and helps current them as high-potential candidates,” he mentioned.

The startup, which soft-launched its operations in Dubai just lately, making the most of town’s innovation-friendly setting, plans to develop additional into the MENA area and India.

Zaytsev, nevertheless, mentioned the enterprise will not be planning to boost exterior investments this 12 months.

“Development is presently funded via our personal income, with income reinvested into product improvement,” he mentioned.

The Dandelion Civilization founder revealed that they’re getting ready to launch an AI-based instructional platform targeted on sensible talent improvement for real-world work eventualities.