Gaming meets hiring: Dubai-based recruitment platform to handle job market disconnect 

The startup, set for a grand take off in Dubai subsequent month, aiming to garner a significant chunk of an estimated $150 million market over the subsequent 2-3 years, is at present in talks with among the main company teams within the finance and retail sectors to provoke pilot initiatives to onboard workers and launch their modern hiring programmes.

The platform is at present ultimately stage of creating two video games – a psychological and aggressive evaluation sport to measure psycho sorts and aggressive strengths, providing priceless insights right into a candidate’s pure tendencies and decision-making model, and Hivecraft – a strategy-based sport the place gamers enhance strategic considering and problem-solving expertise.

Its future plans embody creating an open-world atmosphere the place ‘gamers’ – candidates – can meet and work together, construct their careers, and discover varied job alternatives.

“AI can analyse information, but it surely struggles to know human qualities like creativity, emotional intelligence, and decision-making,” Zaytsev instructed Arabian Enterprise in an unique interview.

“We realised that gamification may very well be the lacking piece,” he mentioned.

The senior executive-turned entrepreneur who relocated from Moscow to Dubai, mentioned he believes the way forward for hiring is not only about automation – “it’s about understanding individuals”.

Past conventional recruitment

Zaytsev mentioned that in right now’s job market, discovering a job has grow to be more and more irritating for candidates and employers alike.

Many job seekers have skilled being “ghosted” by employers after an interview or software, leaving them with out suggestions or closure.

On the similar time, firms face an awesome variety of purposes, with many struggling to determine the proper expertise among the many noise.

“We’re working to repair this disconnect – and its resolution is rooted in gamification,” he mentioned, including that the long-term imaginative and prescient of Dandelion Civilization is to create a platform that accompanies customers all through their lives – from faculty to profession and past.

He mentioned the platform envisions a ‘digital avatar’ that evolves with the consumer, providing steering and help primarily based on real-time information.

“Our aim is to create a digital atmosphere that mirrors real-world profession development and private progress.”

The Dandelion Civilization founder mentioned firms may arrange digital hubs, supply job alternatives, and create tailor-made growth programmes for workers by their platform.

The startup can also be working with prime universities and exploring partnerships with main firms in Dubai to create evaluation instruments for youthful candidates.

Zaytsev mentioned a deliberate pilot with a number one college will embody an interactive gaming expertise the place one in ten contributors is anticipated to obtain a job supply primarily based on their efficiency.

He revealed that Dandelion Civilization can also be adapting the platform to be used with youthful candidates, together with school-age kids, by academic programmes designed to boost mushy expertise – an space usually missed in conventional training.

“Most universities give attention to laborious expertise, however mushy expertise like communication, teamwork, and problem-solving have gotten much more important in right now’s job market,” Zaytsev mentioned.

Curiosity throughout key sectors

Zaytsev mentioned the platform is already seeing energetic curiosity from company purchasers throughout a number of industries in Dubai and past, together with finance, growth, and retail.

The strongest demand is coming from giant firms going through challenges in management delegation and worker profession progress.

“These organisations are looking for methods to allow inside profession development, entice expertise, and make work processes extra partaking – areas the place our platform presents tangible options,” he mentioned.

The Dandelion Civilization founder revealed that the startup is at present in negotiations with a number of firms concerning pilot initiatives and onboarding workers into its system.

He, nevertheless, declined to call the businesses due to confidentiality points.

A key a part of the platform’s mission is to combine company objectives immediately into sport mechanics, encouraging worker engagement, whereas enabling firms to transparently monitor particular person contributions, achievements, and bonus distribution.

“We purpose to supply a brand new degree of freedom and readability in how individuals construct their careers inside organisations.”

Zaytsev mentioned that aside from company purchasers, academic establishments and universities are exhibiting robust curiosity.

“They’re on the lookout for methods to assist graduates discover employment regardless of restricted expertise and formal expertise.

“Our gamified platform assesses college students’ mushy expertise similar to communication, creativity, and accountability and helps current them as high-potential candidates,” he mentioned.

The startup, which soft-launched its operations in Dubai just lately, making the most of town’s innovation-friendly atmosphere, plans to increase additional into the MENA area and India.

Zaytsev, nevertheless, mentioned the enterprise isn’t planning to boost exterior investments this 12 months.

“Progress is at present funded by our personal income, with income reinvested into product growth,” he mentioned.

The Dandelion Civilization founder revealed that they’re getting ready to launch an AI-based academic platform centered on sensible ability growth for real-world work situations.