Oasis-Themed Merchandise To Money In On 90s Nostalgia This Summer season 

First, they have been queuing up for tickets. Now, as 90s rock and roll band Oasis prepares to start out its three-month reunion tour this Friday, music followers are itching to get their palms on some themed items this summer season — and ecommerce companies ought to listen.

This week, a report from the trade physique UK Music discovered that stadium excursions from acts corresponding to Charlie XCX pumped £10bn into the UK financial system final yr. A lot of that live performance spend can have gone on outfits and equipment, corresponding to cowboy hats for Taylor Swift’s Eras excursions.

Oasis would possibly high that. Anticipation is so excessive, the band has even opened its personal devoted merchandise store in Manchester metropolis centre, referred to as Oasis stay ‘25.

You’ve gotta roll with it. Beneath, we spotlight the highest dropshipping merchandise to inventory this summer season forward of the Gallagher brothers’ long-awaited return to the stage.

1. Bucket hats

Let’s get it out of the best way. Bucket hats are a part of the official Oasis fan uniform, and so they’ll characteristic closely this summer season. However if you happen to do choose the bucket, it’s additionally the definition of a saturated market. Each model from IKEA to Greggs now has its personal tackle the development.

In case you fancy your probabilities, it’s good to pause, mirror, and utilise savvier gross sales and search engine optimisation techniques. You possibly can’t promote gadgets with the official Oasis brand, however you should utilize key phrases like ‘90s’, ‘oasis tour’, or ‘oasis wonderwall’ (severely, it’s trending) to assist followers discover your stock.

This can be a low-cost merchandise so it’s a good suggestion to drum up worth. Provide worth packs, like a tour bundle or {couples}’ low cost. And at last, think about using print-on-demand (POD), or working with suppliers who permit customisation, to supply restricted version designs.

Information from Klarna, shared with Startups, means that demand for the bucket hat is surging. Purchases have jumped 79% year-on-year (2024-2025), and are up a whopping 89% within the final three months.

2. Windbreakers and retro sun shades

Oasis have been recognized for his or her mod-inspired fashion that noticed them put on, just about completely, retro bug-eyed shades and parka jackets. It’s nonetheless the official Gallagher costume; Noel was snapped carrying virtually this actual outfit on the tube on his option to rehearsals final month.

Klarna knowledge reveals that parkas had seen a gradual decline over the previous six months. Nevertheless, within the lead-up to the Oasis reunion, they recorded a  month-on-month improve (Might ‘25 – June’ 25) of 52% and 60%, respectively.

The retro revival wave has stayed in style due to nostalgia advertising and marketing. However to face out in a saturated market, in the present day’s sellers might want to develop a model past this not-so-niche.

Inject your product listings with a little bit of Britpop power through the use of phrases like Madchester and Undoubtedly Perhaps Drip. Bundle complementary gadgets — assume parka, sun shades, bum baggage, and naturally bucket hats — to extend worth and construct out the fan expertise.

In case you’re promoting on or by way of social media, prioritise short-form video content material on TikTok and Instagram that showcases full outfits and era-specific styling.

3. Flags or banners

At each gig, ticket holders like to wave indicators about to get their hero’s consideration. Particularly at Wembley stadium the place you’re buried amongst an viewers of 89,999. That’s why live performance flags and banners with emotional or humorous messages are the right merch to dropship.

These easy-to-pack, high-margin gadgets are perfect for print-on-demand — and so they’ll be in all places within the crowd. Customisable choices, like “DUBLIN <3 OASIS,” let followers rep their hometowns. You could possibly additionally lean into retro aesthetics, corresponding to Union Jack-themed merch.

For a extra DIY method, you possibly can additionally flog the craft supplies to let followers make their very own indicators, corresponding to handheld A3 and A4 playing cards, material banners, and drawing supplies.

4. Tambourine

You’ll discover few photographs of early Oasis gigs that don’t characteristic a tambourine (normally in Liam Gallagher’s hand, or else flying via the air after he chucked it at Noel’s head). That makes this instrument the best prop for followers in summer season. Plus, it’s an amazing merchandise to dropship.

Klarna knowledge reveals that tambourine gross sales have risen by 155% throughout the final three months.

The compact measurement equals low transport prices and sooner supply. And, in contrast to glassware or tech, tambourines are sturdy, so that you’re much less more likely to get unfavorable opinions. Lastly, most individuals aren’t concentrating on tambourine-specific audiences, so it’s a sensible house to face out.

5. Stick of rock

Devoted followers know that VIP friends to the band’s iconic Knebworth live shows in 1996 got a particular stick of rock. On the label was printed the Oasis brand and dates of the now legendary gigs. At present, you may nonetheless discover these candy souvenirs promoting on-line for practically £30.

Sellers can replace this product thought by providing new, revamped rock sticks for the following era to savour. You could possibly design stickers so as to add with the dates and site of this yr’s gigs, or go extra personalised with customisable labels that embody purchaser’s names.

6. Lean into 90s nostalgia

It’s all the time good to consider the ripple impact {that a} once-in-a-lifetime reunion tour may cause. Whereas 1.4 million followers did handle to get Oasis tickets, that also leaves tens of thousands and thousands extra unable to see their favorite band, and on the lookout for different methods to scratch the itch..

There are a lot of methods to get on the 90s nostalgia craze. You would possibly contemplate flogging 90s snack bundles with Push Pops and Double Dips. Scrunchies would possibly even return, alongside basic 90s jewelery like temper rings and choker necklaces. And Klarna buyer spending knowledge reveals that polo shirt purchases have seen a 24% improve since March.

“The info factors to how the band’s cultural affect continues to resonate, with followers gravitating towards iconic 90s appears to be like forward of the reveals,” stated Karin Haglund, Head of Shopper Insights at Klarna.

Cellphone equipment are all the time an enormous dropshipping win. Merchandise like neon swirl, smiley face, or cassette tape telephone circumstances will do effectively. You could possibly additionally provide stick packs that includes grainy, inventive designs impressed by the Gallagher duo (not direct photographs, however evocative of their fashion).

The secret’s to check, iterate, and hear intently to buyer suggestions. Use your social channels to share 90s-themed content material, and if one thing sells poorly, don’t look again in anger. Simply be able to adapt primarily based on what sells greatest.