Progressive Pet Lab, a science-forward firm providing at-home well being exams for pets, in the present day introduced the shut of a $1.1 million Pre-Seed funding spherical. The spherical was led by Denmark-based Nordic Group, a world collective of healthcare manufacturers recognized for pioneering the way forward for personalised drugs. Further participation got here from Leap Enterprise Studio, the world’s first pet care startup accelerator, based in partnership with Mars Petcare and Michelson Discovered Animals.
The involvement of Nordic Group, an investor primarily targeted on human healthcare, alerts not solely the rising recognition of the deep connections between human and animal well being, but additionally the emergence of personalised wellness as the following frontier in pet care. The funding additionally displays the depth of scientific and testing experience inside Progressive Pet Lab’s founding crew.
“In my a long time in healthcare, I’ve witnessed firsthand how personalised drugs developed from a distinct segment thought to a world customary in human well being,” stated Chris Moore, CEO of Nordic Group. “As we appeared on the pet well being sector, it was clear the identical shift is coming—and wanted. Progressive Pet Lab instantly stood out for its mission alignment and dedication to science-based wellness. We’re not simply investing—we’re partnering to assist Progressive Pet Lab scale globally. With our expertise driving worldwide growth in precision drugs, we see this as a pure extension of our work to convey personalised care to extra lives, each human and pet.”
In a market flooded with reactive pet care merchandise, Progressive Pet Lab is setting a better customary. Its at-home well being exams are designed to empower pet dad and mom and veterinarians with early, actionable insights – serving to to not solely lengthen a pet’s lifespan but additionally improve their general high quality of life.
The corporate’s flagship product, the Complete Intestine Examine, is a science-backed screening instrument for canines and cats. It analyzes key biomarkers associated to intestine well being, offering clear, personalised suggestions to help digestion, immunity, and general wellness.
Extra lately, the corporate launched the Stress Take a look at, its most accessible providing so far, which revolutionizes how cortisol is measured in pets by specializing in long-term cortisol ranges, fairly than short-term spikes. This supplies a extra correct image of how ongoing stress could also be affecting a pet’s well being, giving pet dad and mom the power to take proactive steps to enhance habits, temper, and general well-being.
Progressive Pet Lab’s mission extends past particular person well being metrics; it’s about enhancing the general high quality of life for pets and, by extension, enriching the time they share with their human companions. By offering instruments that supply deeper insights right into a pet’s well-being, the corporate goals to foster stronger, extra knowledgeable relationships between pets and their folks.
“Too typically, pet healthcare begins solely after seen signs seem,” stated Jamie Smith, CEO and Co-founder of Progressive Pet Lab. “From my expertise within the human well being house, I noticed firsthand the ability of early diagnostics and personalised instruments and acknowledged that pets deserve the identical. This funding permits us to proceed growing science-based options that assist pet dad and mom act earlier. This finally improves the standard and longevity of their pets’ lives.”
With this new capital, Progressive Pet Lab will speed up its subsequent part of progress—increasing retail and distribution partnerships, investing in its digital infrastructure, and rising funding in model visibility. The corporate may also launch focused promoting efforts to help its present and increasing wholesale buyer base, whereas persevering with to coach pet dad and mom concerning the worth of proactive well being testing. Further plans embody rising strategic partnerships throughout the pet care business, increasing its scientific trial division to help ongoing product growth, and getting into new worldwide markets with the help of Nordic Group’s world experience and attain.

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