The MENA area must spend money on the area’s youth and entrepreneur expertise to deal with unemployment fears, in accordance with a PwC report.
PwC Center East has launched the brand new report to induce governments, educators, and companies throughout the area to spend money on entrepreneurial capabilities to empower MENA’s youth and tackle the area’s persistent 24 % youth unemployment price.
Titled “Why entrepreneurial capabilities are key to empowering MENA’s youth,” the report underscores the significance of equipping younger folks with the mindsets, expertise, and behaviours essential for fulfillment in at the moment’s innovation-driven financial system.
Again younger MENA entrepreneurs says PwC
With almost half of the area’s inhabitants underneath 25, the report requires an pressing and collaborative method to nurturing expertise and fostering inclusive development.
The report attracts from 19 in-depth interviews with founders of high-growth startups, senior policymakers (together with from the UAE Ministry of Economic system), and executives from main corporations corresponding to Talabat, Augustus Media, and Ogilvy.
It recommends 4 key methods to rework the area’s entrepreneurial ecosystem:
- Structured entrepreneurship schooling embedded at school and college curricula
- Strong mentorship ecosystems connecting youth with skilled entrepreneurs
- Technological proficiency together with fluency in digital instruments, AI, and coding
- Feminine empowerment to unlock untapped potential and drive inclusive innovation
Roland Hancock, Center East Schooling Observe Chief, PwC Center East, mentioned: “Entrepreneurial capabilities are a driving resilience, innovation, and long-term relevance within the MENA area. By strategically investing in youth, inclusive innovation ecosystems, and future-focused expertise at the moment, we’re addressing regional challenges and laying the inspiration for world management throughout industries from AI and sustainability to digital transformation and past.
“This transformation will profit from intensive collaboration between governments, the personal sector, academia, and civil society to create an setting the place entrepreneurship can thrive”.
The report highlights regional success tales corresponding to Talabat, Tamara, Swvl, and Tabby, which exemplify how digital-first enterprise fashions can scale quickly when underpinned by entrepreneurial agility and tech fluency.
PwC’s analysis warns that conventional enterprise schooling alone is not sufficient. Future-ready youth have to be educated in adaptability, creativity, important pondering, and problem-solving—all important traits in a world quickly transitioning towards a knowledge-based, digital financial system.
PwC urges private and non-private sector leaders to deal with entrepreneurship as a nationwide precedence and a core engine for job creation, innovation, and world competitiveness.
The report concludes that empowering MENA’s youth with entrepreneurial capabilities is not only about addressing at the moment’s employment gaps—it’s about unlocking the area’s long-term potential and putting it on the forefront of world innovation.

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