Saudi gaming studio Lobah has raised $12 million from the Social Growth Financial institution (SDB), the financial institution introduced throughout Leap 2025 in Riyadh. The funding is a part of SDB’s expanded assist for the gaming and esports sector, aimed toward advancing Saudi Arabia’s Nationwide Gaming and Esports Technique.
Lobah, in accordance with its web site, was fashioned by combining an organization with 20 years of expertise in cellular social gaming throughout the Center East with MAU Video games, a Saudi gaming studio with over 14 years of experience. The studio is led by co-founder Eisa Atawi, who established MAU Video games greater than a decade in the past.
The studio launched Lobah Play in January, a platform designed to assist sport builders publish, community, and monetize their video games. Its first launch, Habhab, an off-the-cuff fruit-merge sport, is already out there on the platform. The studio can be growing new titles, together with Kingdom of Letters, a trivia sport impressed by the 90s TV present حروف, and Jackaroo, a method board sport involving marbles and playing cards.
It appears that evidently the entire studio’s future video games will solely be out there by its personal platform.
On the identical occasion, The Social Growth Financial institution additionally introduced a number of different main initiatives, together with rising its general gaming portfolio to $122 million, offering $6.7 million for Digital Actuality Options Firm, and boosting its expertise financing portfolio to SAR 898 million. The financial institution additionally revealed strategic partnerships with Microsoft to make the most of Azure cloud computing and AI capabilities, and with Informatica for enhanced knowledge administration and governance options.
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