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Saudi’s Halo AI raises  million seed for its creator advertising platform
Startups

Saudi’s Halo AI raises $6 million seed for its creator advertising platform 


Saudi-based creator advertising platform Halo AI has raised $6 million in a seed spherical led by Raed Ventures and Shorooq Companions, with participation from former executives of Snapchat, Microsoft, and Airbnb, together with senior executives from Amazon, it introduced throughout the 1 Billion Followers Summit immediately.

Based in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin, who beforehand labored at AWS, Meta, and Snapchat, Halo AI makes use of synthetic intelligence to streamline collaborations between manufacturers and creators.

The startup has already partnered with distinguished regional manufacturers together with Kitopi, ToYou, 1/2M, and Syarah. Its platform allows manufacturers to attain a 97 % marketing campaign completion price in comparison with the business common of 65 %, with campaigns going reside inside 48 hours.

The startup, which launched in Saudi Arabia, plans to make use of the recent funds to broaden into Dubai and Kuwait, adopted by different markets throughout MENA, Europe, and North America. It additionally claims to be the primary platform within the area to ensure creator funds inside 72 hours.

Vito Strokov, co-founder and CEO of Halo AI, mentioned, “After many years of constructing advert merchandise at Meta and Snapchat, we acknowledged that conventional approaches couldn’t resolve the elemental inefficiencies in creator advertising. Our agentic AI operates as an clever companion within the collaboration course of, making autonomous selections about creator-brand matches, optimizing marketing campaign efficiency in real-time, and constantly delivering breakthrough outcomes.”

Tina Daher, Principal at Shorooq, commented, “The creator economic system represents some of the dynamic and transformative alternatives of our time, however it has lengthy struggled with inefficiencies in scaling significant brand-creator collaborations. Halo AI’s pioneering expertise is a game-changer, bringing unmatched precision, scalability, and effectivity to this area.”

Wael Nafee, Normal Accomplice at Raed Ventures, added, “The creator economic system is booming, and types are in search of genuine connections with their audiences. We’re proud to guide their fundraising spherical and assured Halo AI will change into a definitive platform on this quickly rising market.”

In accordance with the corporate, the worldwide creator economic system reached $250 billion in 2024 and is projected to develop to $480 billion by 2027, with 84 % of brand name offers occurring within the small and medium creator phase. Halo AI claims its AI-driven options allow scalable creator collaborations whereas enhancing high quality and decreasing prices, with an 85 % discount in guide work.

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