An innovation hub within the UAE is inviting sports activities entrepreneurs and startup companies to affix its incubator program to obtain funding assist and recommendation.
Ethara 1TW Innovation Hub (E1H), the area’s first devoted sports activities and leisure innovation hub, has opened functions for its incubator programme.
E1H, primarily based in Abu Dhabi and launched in December 2024 by occasion administration and venue operator Ethara, in collaboration with sports activities funding specialists OnetoWatch (1TW), is designed to fast-track proficient entrepreneurs and early-stage companies.
UAE sport enterprise incubator
Given the exponential rise in international sports activities and leisure funding within the MENA area, E1H was created to bridge the hole between innovation and commercialisation by offering start-ups with unparalleled entry to experience, trade networks, and capital to speed up their development and affect.
The E1H Incubator is the primary of the hub’s two flagship programmes, providing a structured six-week membership tailor-made to early-stage entrepreneurs and start-ups.
Members will profit from devoted mentorship from skilled professionals, entry to trade specialists, common occasions, a collaborative workspace at Yas Marina Circuit in Abu Dhabi, and a closing pitch to traders.
The programme gives a complete curriculum protecting essential elements of enterprise improvement, together with capital elevating, enterprise modelling, and strategic partnerships.
Members can even have the chance to attach with E1H’s accomplice community of company and authorities entities, enabling them to check their services and products with a view to determine business partnerships.
Guillaume Dufond, Technique Govt Director, Ethara, mentioned: “E1H is about connecting the dots. We offer a platform the place entrepreneurs with vivid concepts achieve entry to the data and assets they should succeed, and traders uncover thrilling new ideas.
“Uniquely, as a number one sports activities and leisure organisation, Ethara can present steerage as to what we consider may work effectively, in addition to alternatives to check the brand new ideas or concepts generated by the start-ups at any venue in our portfolio.
“In the end, we wish new, thrilling concepts that may improve the visitor expertise at world-class occasions, and enhance how we ship these occasions.”
Jamie Cunningham, Founder, OnetoWatch (1TW), added: “We encourage any entrepreneur with a ardour for sports activities and leisure and a game-changing idea to use to the E1H Incubator.
“Our purpose is to construct profitable, revenue-generating companies proper right here within the UAE, attracting corporations that need to develop within the area and past. E1H isn’t just about nurturing start-ups; it’s about stimulating all the sports activities funding ecosystem and establishing the UAE as a number one hub for innovation within the trade.”
E1H is actively in search of startups throughout key sectors, together with:
- Content material
- Experiential
- Esports and gaming
- Well being and wellness
- Sustainability
- Expertise
Startups with ideas related to Ethara’s portfolio of venues and occasions may have a bonus within the utility course of.
Past the incubator, the Innovation Hub is about to increase in 2025 with the launch of the E1H Xcelerator, a program designed to assist later-stage corporations trying to scale and safe strategic funding.
With the UAE persevering with to solidify its place as a worldwide hub for sports activities, leisure, and entrepreneurship, E1H goals to draw each regional and worldwide startups trying to leverage the area’s thriving ecosystem.
Functions for the E1H Incubator within the UAE are actually open and can shut on February 21, 2024.

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