Vendasta acquires buyer engagement platform Broadly 

Saskatoon-based SaaS startup Vendasta has acquired San Francisco-headquartered Broadly for an undisclosed value. Broadly supplies a buyer engagement platform for small-and-medium companies (SMBs).

The deal marks Vendasta’s fourth acquisition within the final couple of years.

The acquisition additionally marks an acceleration of strategic progress plans for each startups, introducing Broadly’s important base of consumers to the total vary of merchandise accessible via Vendasta’s market whereas giving its channel companions entry to the previous’s end-to-end platform.

“Each corporations take a user-first strategy and I’m excited in regards to the extra services and products Broadly’s clients may have entry to,” mentioned Mindy Lauck, CEO of Broadly.

Vendasta presents cloud-based commerce software program for corporations that present digital services and products. The Saskatchewan startup, based in 2008, connects over 60,000 channel companions to nearly six million SMBs, serving to these companies discover and purchase software program.

For its half, Broadly goals to assist corporations forge extra significant relationships with clients via on-line engagement instruments, together with fee processing and evaluate requests.

“This acquisition will convey our industry-leading market to Broadly clients whereas additionally giving Broadly entry to Vendasta’s R&D experience to proceed to refine the core product,” mentioned Vendasta CEO Brendan King.

The Yesware deal in October 2022 was Vendasta’s third acquisition previously 12 months and a half, for the reason that firm paused its preliminary public providing plans and raised $119.5 million CAD in enterprise funding in Could 2021 after investor demand for brand spanking new tech listings cooled. Vendasta’s acquisition of Yesware additionally got here a few months after the corporate laid off over 30 of its roughly 700 workers in August 2022, becoming a member of a rising record of tech corporations slicing prices and decreasing employees amid poor market situations.

Vendasta bought synthetic intelligence-powered automated scheduling software program agency CalendarHero in 2021, and in 2022, Vendasta purchased search, show, and social promoting tech firm MatchCraft.

Broadly has raised a complete of $20.6 million USD so far via 4 funding rounds. The startup acquired About.me, a web based platform that allowed customers to create and preserve a self-curated web page. Broadly carried out the acquisition for an undisclosed quantity in 2019.

Vendasta celebrated its fifteenth 12 months of enterprise in January, and has places of work in Canada, america, and India.

Characteristic picture courtesy Vendasta.